Google Ads
E-commerce
PMax
3.2x ROAS on Google Ads — E-commerce Store
3.2x ROAS, +£28k/month revenue
A UK-based e-commerce store selling premium pet accessories was running Google Ads with a 0.8x ROAS — losing money on every sale. We audited their campaigns, restructured from scratch using Performance Max and Smart Shopping, and tightened audience targeting.
After 90 days, ROAS climbed to 3.2x. Monthly revenue from ads increased by £28,000.